Strategy is important for a number of reasons. Some of the key reasons why strategy is important include:

1. Setting direction: Strategy helps to set the direction for an organization, by identifying its long-term goals and objectives and outlining the steps that will be taken to achieve those goals.
2. Allocating resources: Strategy helps to determine how resources (such as time, money, and people) will be allocated in order to achieve the organization's goals.
3. Focusing efforts: Strategy helps to focus the efforts of the organization on the most important priorities, rather than being spread too thin across multiple initiatives.
4. Differentiating the organization: Strategy helps to differentiate the organization from its competitors, by identifying its unique value proposition and how it will deliver value to customers.
5. Providing a roadmap: Strategy provides a roadmap for the organization, outlining the steps that need to be taken to achieve its goals and objectives.

Overall, strategy is important because it helps to ensure that an organization is aligned with its long-term goals and is effectively using its resources to achieve those goals.